Iterating on Your Next Big Idea

Whether it's a new product, a new feature, or a new way of doing things, iterating on your next big idea is a critical part of the innovation process.

Living Spec is designed to help you and your team iterate on your next big idea, and we're excited to share a new example to help you get started.

Ideas don't have to be complex to be big and don't need to be fully complete to be shared. Sometimes, the simplest ideas can have the most significant impact. Take, for example, Starbucks Espresso Ice Cubes. This simple idea that would transform the way we enjoy iced coffee.

Espresso Ice Cubes

We've created a new example that is just a few pages long, sharing the basics of an idea for Espresso Ice Cubes.

To see the full example, login to your Living Spec account and view the example documents. If you don't have an account yet and want a quick peek, here's a minimalistic public view of the example document.

The idea was inspired by the recent Starbucks rollout of Oleato, a line of drinks that include olive oil. I'm not a huge fan of this idea, but it got me thinking about other ways to innovate with coffee.

I quickly remembered a small coffee food truck in London that adds espresso ice cubes. It's a great idea as it prevents your iced espresso from tasting watered down as the ice melts.


Spending most of my time in suburbia, Starbucks is my local coffee shop. So I started thinking about how Starbucks might take espresso ice cubes to a level that would make it a big idea.

I focused the initial stages of the idea spec on the background and story leading up to the idea, and then explaining the idea in a very simple manner while leaving room for iteration and suggestions.

I then enabled the public view of this document so that I can share it with anyone, even if they don't have a Living Spec account.

Starbucks Espresso Ice Cubes

Next Steps

I might iterate on the idea as more ideas come to mind, or as I get feedback from others. I might also add a few more pages to the document to explore the idea. Or if someone from Starbucks sees the idea and wants to collaborate, I can easily add them to the document and start a conversation!

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